Let ReDefine redefine your brand identity on both sides of the globe. 

We are ReDefine, a premier cross-cultural branding agency rooted in South San Francisco. We are the few, the proud, the specialists who bring Chinese products to the American market and American products to Chinese markets. 

We don’t just bridge Western and Chinese cultures; we construct pathways where brands don’t merely survive—they grow, echoing the resonance of cultural fluency.
Our passionate team of cross-cultural branding experts doesn’t just work with you; they become one with your vision. Every goal, every target audience, every message you want to send—we absorb it, distill it and transform it into a branding strategy as unique as the cultures we traverse. 

We understand that when it comes to branding, especially in cross-cultural arenas, one size is not just ineffective—it’s obsolete.
At ReDefine, we aren’t just a branding agency; we are your backers in an ethical and principle-driven hunt for excellence. Integrity isn’t just a word to us; it’s the very essence of who we are and what we do. 
We believe that trust and authenticity are the cornerstones of a brand that doesn’t just stand tall but stands for something.
Our name, ReDefine, is not just a label—it’s a mantra. It’s a pledge to redefine branding with every step, every campaign, and every partnership.